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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

If you're new to the game, let us tell you that the simultaneous internal and external anal stimulation from this plug feels heavenly. We especially love letting our partner take control with the one-touch wireless remote. Plus, “it’s hands-free, waterproof, and has customizable vibration settings, making it a very versatile toy that can give you a different experience every time,” says Lehmiller. You don’t need to break the bank to be the proud owner of an awesome pleasure-product.

That’s why we called on three sex toy experts (nay, connoisseurs) and asked them to give us the 411 on the main types of sex toys — all of which can be bought online. Whether you’re perusing the aisles and displays at an IRL sex toy emporium or scrolling online, shopping for a sex toy can be a little overwhelming. Like the name suggests, you pop it in and keep it there, like a plug. Butt plugs aren’t designed to hit one specific spot, the way prostate massagers are—they're great for generally stimulating the anus and rectum and delivering that satisfying sensation of "fullness."

When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

Whatever you're into, you'll find all the adult sex toy classics right on our website. Our online adult toy store makes it easy for you to reach orgasm and fulfill all your wildest fantasies. Plus, browse our sex toy sales for frequent deals on all of your favorite adult products ranging from ben wa balls to prostate massager toys. Shop dildos, vibrator sex toys, male masturbators, anal toys, and so much more. PinkCherry is a place for all things sexual health, wellness, and pleasure.

While its size may not be impressive, it is possible that those living at the time would have seen the penile similarities just as easily as we do today. Ultimately, their true meaning and if they were used as dildos, tools, or ritual items remains a mystery. Though they provide insight into the importance of erections in the minds of our ancestors. To introduce something to sex, I typically encourage the partners that I work with to go through a “Yes, No, Maybe” list. This is a list of sexual additions and possible kinky exercises, in which each partner can go through the list and circle “Y, N, M” on how interested they are.

If you're new to using adult toys, a simple bullet vibrator is a popular choice for exploring new forms of sexual pleasure. Consider stocking up on essential accessories, such as cleaners and cases, to keep your toys protected and ready for use. Maude is a BIPOC- and woman-founded sexual wellness brand that sells high-quality products at wallet-friendly prices, and the Maude Vibe is one of its standouts. Crafted from smooth, platinum-grade silicone, the three-speed, flutter-tip device is designed for external stimulation, and its maximum intensity level doesn’t disappoint. It’s small enough to easily travel with, its motor is quiet compared to similar sex toys, and it’s backed by a one-year warranty.

As evidenced above, there are some seriously good sex toys under $100, like the Fleshlight Turbo Blowjob Simulator and Blush Wellness Purple Geo Silicone C-Ring). Vibrating toys, such as vibrating sleeves and wands, provide additional stimulation to the penis during both solo and partnered play. Sex toys, especially men’s sex toys, have evolved way behind cock rings and basic masturbators. These days, there are toys for every flavor of sexual interest and activity. No doubt, that can make it challenging to know which ones are worth the money (and which are crap). Below, we put together this list of the best sex toys for men, many of which we tested personally.

Uzelac is the former West Coast bureau chief for The Baltimore Sun. She writes frequently on sex, relationships, travel and lifestyle issues. Get instant access to members-only products and hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. Get instant access to members-only products, hundreds of discounts, a free second membership, and a subscription to AARP the Magazine. We’re happy to offer free delivery to West Malaysia for all orders.
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