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How The 'Niche' Sex Toy Market Grew Into An Unstoppable $15B Industry

When people don’t have the money to go out, they stay home (and use their sex toys). While monetization in some aspects of the adult industry has started to decline, such as porn, businesses selling toys have seen steady growth. This trend is due to increased commercialization, changing perception, and availability to purchase items both in-store and online. The Germany sex toys market held the second largest revenue share in Europe in 2023, owing to the high adoption of sex toys among consumers. Around 52% of adults admitted to using sex toys during partnered sex while 45% of adults used sex toys for masturbation. Sex toys are perceived as an important tool for sexual enhancement by German men and women.

This was not the case with the less expensive Satisfyer Purple Pleasure. The Beso Plus was our least favorite of the clitoral suction/G-spot dual-stimulator vibrators we’ve tried. Our tester found the “mouth” of the toy to be uncomfortably firm and irritating. If you wish to use a lubricant with your toy (as experts often recommend), keep in mind that only water-based lube is safe to use with all types of toys. Oil-based lubricants are not just unsafe for use with condoms but can also interact badly with toys made of soft plastic or rubber, causing the devices to disintegrate or to leach chemicals (PDF).

Bellesa’s best-selling Thrust (it went somewhat viral after this tweet) is a G-spot toy that, well, thrusts, to mimic the sensation of penetrative sex. It also features a rabbit-style clitoral vibrator and rotating beads at its base in addition to the internal arm, and offers a choice of ten vibration speeds and five thrusting rhythms. If you know Crave, it’s likely because of the Vesper — a long, skinny, bullet-shaped vibrator that can be worn on a chain and comes in silver, gold, and rose gold. The necklace was the idea of Ti Chang, the head industrial designer at Crave whose goal is to change the social stigma of sex toys by elevating their aesthetics. Not only is the golf-pencil-size Vesper incredibly portable, but it also charges conveniently in any USB port.

Discover New Zealand’s largest range of sex toys to bring some extra fun to your sex life. Whether you want a toy for solo or partnered fun, you’ll find just the thing in our range of best-selling adult toys. Depending on your choice of a sex toy, including vibrating wands or g-spot vibrators, these devices can be used internally and externally for stimulation.

Roughly 1 in 3 adults 40-plus say they’ve used a vibrator for solo and partnered sex, according to AARP’s Ageless Desire study. You might be ready to try sex toys to spice up your 50-plus sex play, but where to shop for them can be daunting. An actual store where you can talk to a salesperson and browse might be appealing unless you are afraid of, yikes, is that my neighbor?!

The online adult store is dishing out sweet sales on several most-wanted gadgets for him and her. If you want a wide range of toy options, Lovehoney and Babeland fit the bill. Both retailers cater to various needs and sex-play preferences, and Fariello says they’re known for good customer service. Allison Kent, a licensed clinical social worker focusing on relationships and sex, urges you to visit a sex toy store and ask a salesperson for help. The educational training that store staff receives tends to be comprehensive — and the human interaction, she says, far exceeds what you will experience online.

Erectile dysfunction, genital arousal disorder, hypoactive sexual disorder, and orgasm disorder are all examples of conditions that may be treated with sex toys. With eight settings and up to two hours of use on a single charge, this upgraded take on the classic bullet vibe is a worthy addition to your collection. “I love how powerful it is despite being so tiny, which makes it a lot easier to travel with discreetly,” says Lisa Finn, sex educator for Babeland and Good Vibes. Get adventurous with extreme sex toys like a male chastity device, ball stretcher, or other bondage sex toys. Give the backdoor some attention with a prostate massager, a dildo, or other anal sex toys.

As long as Hunter Jack is around, there's no need to be afraid of the silent and dangerous western plains, and you can always count on this Horse cock dildo when he pulls out that full "clip" and tantalizing "hops". Plus, if for any reason you’re not satisfied with your purchase, you can count on our hassle-free customer support to make things right. They also sent me replacement bullet when mine died under a year. I like collecting dildos so its exciting to have this addition to my collection. I bought the x-small for my collection, overall I do like it, its a good knot toy for absolute beginners. Although the medium is really firm so if recommend going with one of the other options if you don't want something pretty firm.
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